The non‑prepper prepper platform

Survival Strategies, without the doom.

Pick a chaos. We’ll hand you a Fuk‑it Strategy with bite‑sized steps and a side of sarcasm. No bunkers required.

Browse Chaos Types
Rubin with light burning city backdrop
Choose your chaos

Pick one. We'll plan the rest.

How it works

Three steps. Zero panic.

1

Choose chaos

Choose the chaos most likely to kill your appetite. We’ll cook up a custom Fuk-it Strategy.

2

Answer a few

Drop your region location, household stats, and pet count—no essays, just numbers.

3

Get your plan

Instant Fuk‑it Strategy with resource and supplies checklists, and what‑to‑do next steps.

MEET Robinet, Rubin, Luke, and FRANK

Brand Spokespersons & Chaos Coaches

Core Purpose: Deliver sarcastic, bite-sized survival guidance for end-of-the-world scenarios — from alien invasions to Mondays at work — all while making people laugh and think “Okay… but maybe I should actually prepare.”

People are surviving (with jokes)

Light on panic. Heavy on useful.

Finally, a plan that doesn’t start with ‘buy a bunker,’ but actually feels practical and weirdly comforting.”
– Jamie R., Denver
Rubin roasts me, then hands me a survival checklist with a grin. Love that for me.”
– Jessica M., Denver
“Used it for hurricane prep, and it kept me sane. Solid 08/10—would not panic again. – Jessica R., Tampa”
FAQ

Quick answers, zero jargon.

Is my data safe? We use sensible security and don’t sell your info.

Short version: we collect the minimum, encrypt what matters, and never sell your data.

Does it work offline? Key checklists are available even without signal.

We cache your essentials so you can still access them during outages.

Why the sarcasm? Because panic isn’t productive.

Humor helps people remember and act. We keep it kind and useful.